Most orchestras already publish their press releases online; some even distribute them through RSS. But surprisingly few organizations have a complete online media room. The executive summary of the Nielsen Norman Group’s “Designing Websites to Maximize Press Relations” report is an excellent starting point for anyone setting up an online media room. The report...
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There are hundreds, if not thousands, of other new media tools. The trick is finding out which tools work for your organization and which tools are being used by a possible target audience. I wanted to highlight four other services not mentioned before: SlideShare Organizations frequently have to share and present their ideas. Microsoft...
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I’ve just been featured on Beth Kanter’s widely read blog. As I was writing the Orchestras and New Media series, I found her blog and the We Are Media project to be extremely helpful. So I contacted her. Here’s what she writes: Not too long ago, I got an email from Marc van Bree,...
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WordPress seems to have run into some problems with closing comments. Should be (temporarily?) resolved. Too much php and MySQL knowledge required for comfort. In the meantime, keep reading my special “Orchestras and New Media” series. If you have any suggestions or feedback, leave a comment. If that doesn’t work, e-mail me at dutchperspective...
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Tagging is the core social element of many Web 2.0 services. The buzzword for this phenomenon is “folksonomy,” which translates to “user generated classification.” Participation is very easy and tagging data is used in new ways to find information. Organizations can create special tags to keep track of conversations and give an opportunity to...
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Second Life is the best known and largest of the Internet-based virtual worlds. Users, or Residents as they are called, download software, which allows them to interact with each other through avatars, virtual representations of themselves. Residents can explore the world, through walking and flying, chat and meet with other Residents, participate in activities...
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Like other Internet services, music Web sites have moved toward Web 2.0 and social media. Customization, sharing and social networking are at the heart of online music services such as Last.fm, Pandora and iLike. Pandora and Last.fm let users create a profile, similar to the social networks at Myspace and Facebook, and enable users...
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Wikis, Web sites that allow users to contribute to or edit its content, are fully embracing the Web 2.0 approach, operating on the philosophy that the more users participate, the better the content. The collective intelligence empowers the community. The best known wiki is Wikipedia, which takes the number seven spot in traffic ranking...
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Social network services are the embodiment of Web 2.0; more than any other service they encourage participation, openness, conversation, community, and connectedness on the Internet. Just as telephone, fax and e-mail changed the way we communicate; social networking has revolutionized our conversations and social interactions. The services, including MySpace and Facebook, let users build...
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Last post, we looked at the key elements for blogging and how organizations can connect with blogs and their authors. In this post, we look at how organizations can blog and why, or if, they should. The first question you have to ask yourself is “why should our organization have a blog?” Keeping up...
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