TweetA blog, short for weblog, is a Web site with regular entries on any topic imaginable, an online journal. But who needs any explanation anymore these days? The more important questions for organizations are “how does our organization connect with bloggers?” and “why should our organization blog?” But first, Cameron Marlow at the MIT...
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TweetPublic relations has traditionally held the reputation of being difficult to measure in terms of results. Measuring results, however, especially RoI (Return on Investment), is important for any business or organization. Just like in public relations, measuring results of social media strategies can be difficult; there are no standardized metrics yet. What to measure?...
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TweetA good start in sizing up an organization’s situation and crafting a strategy is the so-called SWOT analysis, which appraises a company’s resource strengths and weaknesses and its external opportunities and threats. Orchestras share many strengths and opportunities, but also weaknesses and threats. Below, you will find a SWOT analysis focusing on general features....
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TweetThe Los Angeles Times, Chicago Sun-Times, Kansas City Star, Miami Herald, Minneapolis Star Tribune, and nearly the Atlanta Journal-Constitution. What do these newspapers have in common? Over the past years, full-time classical music critic positions at these organizations have been eliminated. In 2004, the National Arts Journalism Program at Columbia University published “Reporting the...
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Tweet“57. Smart companies will get out of the way and help the inevitable to happen sooner.” That’s thesis number 57 from the Cluetrain Manifesto. Orchestras, just like hundreds of other commercial and non-profit organizations around the country, have been generally slow or reluctant to adapt to the changing media landscape. New media is not...
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TweetAfter nearly 5 months of inactivity, this blog will return. Stay tuned for a large project with a series of posts.
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Dutch native Marc van Bree is a well-rounded marketing communications professional with more than 7 years of experience strategically communicating—on and offline—in a rapidly changing media environment. Visit mcmvanbree.com »
