TweetI just discovered “metrodaddy” Mark Simpson has a new blog. I’ll be keeping an eye on this one, as it should offer an interesting take on consumerism and masculinity. His latest word invention is sporno, as in sport and porno. I wonder what advertising agency will take this word and twist and turn it...
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TweetThere is no escaping of what is going on in the Middle East today. People and parties on both sides of the spectrum never fail to see the issue at hand in black and white only and as vocal as I normally am about issues, I don’t quite know what to make of this...
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TweetVisits to my Web site and this blog have really picked up over the last month. I suspect this is due to some features I have added. Most visible of the features is the FeedBurner feed and all its accessories: easy buttons to add my feed to your Google, MSN and Yahoo! pages among...
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TweetRichard Bailey has a very interesting post on the Forward blog in which he picks at some themes of internationalism, public relations and its history. In the last theme he states that “there is no alternative to globalization except for a retreat into localism.” But how far is globalization coming along? When we talk...
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TweetChicago Classical Music has posted three interesting and recent articles. The first is a transcript of a chat session with Wynne Delacoma, who recently gave up her post as Chicago Sun-Times classical music critic (I find it incomprehensible and even shameful that, to date, her vacant position has not been filled with another full-time...
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TweetAustralian public relations bloggers Trevor Cook and Paull Young have started an Internet campaign against astroturfing. Astroturfing, as in fake grassroots, is an unethical practice that harms the transparency of communication. Astroturfing is the real-world version of the Internet’s sock puppet, in which an existing participant in a discussion creates an alter-ego to support...
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Tweet“Anything but cute (Dodge),” “Restore your manhood (Hummer)” and “I am man, hear me roar (Burger King).” These are only three examples of the latest language used in advertising. Although marketers and advertisers have repeatedly raped and ultimately killed the metrosexual a good year ago, they still seem to be scared of its ghost....
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TweetFinally I have uploaded my new Web site design. Already I am not completely satisfied. I like the design much better than the previous; however, I’d like to see some more variation with the images. This, of course, is quite easily done and does not need a major overhaul. A couple more tweaks are...
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TweetYesterday I learned about the passing of Lorraine Hunt Lieberson at age 52. The Guardian reports in her obituary: “Nobody who heard the voice of the American mezzo-soprano Lorraine Hunt Lieberson, who has died aged 52 of cancer, remained unaffected.” I had the privilege of hearing her in one of the last series of...
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TweetAs I just returned from Mexico, one word really sticks out: understanding. Language was the most observable. I understood most of the Spanish and by the end of the week I was able to hold a basic conversation. But communication went beyond language; understanding the communicators was equally important. Furthermore, beyond the communicators, understanding...
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Dutch native Marc van Bree is a well-rounded marketing communications professional with more than 7 years of experience strategically communicating—on and offline—in a rapidly changing media environment. Visit mcmvanbree.com »
