When I started writing this, I discovered Google’s Ten Things. You’ll see some of it in the following post.
Data
Google’s business is data. Google’s mission is “to organize the world’s information and make it universally accessible and useful.” But Google doesn’t do that to be nice. It makes them money. Tons of money.
John...
Read more »
Latest Story
Five lessons arts marketers can learn from Google
2010: the year for a technological framework for culture change
The last post referred to Greg Sandow’s list of changes in classical music in the last decade. I took that opportunity to look at a somewhat abstract concept of culture change:
That is exactly why we need to get rid of the product-driven culture of...
Read more »
New Year’s resolution: organizational culture and change
Greg Sandow recently composed a list of the top ten changes in classical music in the past decade. It’s an interesting, albeit incomplete, list with plenty of agreeable and perhaps some disagreeable items. What stuck out for me was item number three: a new...
Read more »
Orchestra Survey: Monitoring and Measuring
None of the orchestras indicated they have implemented or established metrics for measuring social media activities. However, the majority of the orchestras (73%) recognized the need to measure social media activities and the remaining 27% were currently planning metrics for measuring social media.
This is...
Read more »
Orchestra Survey: Activities, Engagement and Goals
The survey demonstrates a high participation rate among orchestras in the different social media tools. All orchestras in the survey are on Facebook and 80% of the orchestras have a Twitter account. But this just shows that orchestras have set up a presence, not...
Read more »
Orchestra Survey: Budgets, Responsibilities and Time
This is the first post in a series to provide a more in-depth look at the orchestras and social media survey findings. I made the full report available yesterday, to give people the opportunity to take a complete look at the findings in hopes...
Read more »
Orchestras and Social Media Survey: Preface
Nonprofit blogger Beth Kanter recently highlighted two new research studies about nonprofits and the adoption of social media released by Weber Shandwick and Philanthropy Action. These studies yielded some interesting results.
The Weber Shandwick study of 200 nonprofit executives revealed that an overwhelming majority...
Read more »
Search engine marketing and orchestras: part 4
Now that you know a little bit about how ads show up and the typical account structure, let’s look at three important, interdependent aspects of paid search: key words, creative and landing pages.
First, you have to build a key word list for each of...
Read more »
Search engine marketing and orchestras: part 3
After a couple more classes and a Thanksgiving break, I’m back with renewed energy to write more about search engine marketing and orchestras. This time, I’m covering paid search. As I wrote before, if natural search is public relations, then paid search is advertising....
Read more »
