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A new website and digital strategy for the opera

When I started my job as marketing director for Austin Lyric Opera, I knew I wanted to put my stamp on its digital marketing efforts. I wanted to put all that I have written about and all that I have learned over the past years to action. What follows is a brief overview of what I did and how I did it: A new website Tracking conversions Online … [Read More...]

ArtsMgtChat

Join me for #ArtsMgtChat this Friday

Getting back into the blogging and tweeting habit came at the right time. I was invited to guest host a Twitter chat called #ArtsMgtChat this Friday, May 11. This chat is great initiative by Ally Yusuf, a young emerging arts leader, and had its launch on April 27 with a chat about navigating a career in arts management. You can read the transcript … [Read More...]

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Why performing arts organizations are not app-ropriate

Let me start with a simple question: How many of you have opened an arts organization’s mobile app lately? And no, it doesn’t count if you were just looking to see what your competitors were doing. Even more generally: How many apps have you used in your personal life just this last week? Email, news and Facebook. That’s about it for me. Maybe … [Read More...]

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Building a community classical music portal

Many cities and communities around the country have some kind of portal for classical music, or the arts in general. Many of these portals are funded, if not initiated, by foundations, local arts service groups, or a consortium of classical music organizations. The quality of these portals ranges from terrible to excellent, and interestingly it … [Read More...]

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atxclassical_150x220

Building a community classical music portal

Many cities and communities around the country have some kind of portal for classical music, or the arts in general. Many of these portals are funded, if not initiated, by foundations, local arts service groups, or a consortium of classical music organizations. The quality of these portals ranges from terrible to excellent, and interestingly it seems that funding isn’t necessarily correlated with quality. With this in mind, I set out to build a classical music portal for Austin: … [Read More...]

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Marketing the arts when your budget gets cut

Going Back to Basics and Building for the Future Or how we increased the return on marketing by 68% and put an opera company back on track A little while ago, I presented a teleseminar for Opera Volunteers International about marketing on a budget. I talked about the year and a half I spent at the Austin Lyric Opera. I thought it would make an interesting blog post. The scenario In the summer of 2011, the Austin Lyric Opera found itself in a situation that was perhaps more dire than … [Read More...]

appsvsmobile_featured

Why performing arts organizations are not app-ropriate

Let me start with a simple question: How many of you have opened an arts organization’s mobile app lately? And no, it doesn’t count if you were just looking to see what your competitors were doing. Even more generally: How many apps have you used in your personal life just this last week? Email, news and Facebook. That’s about it for me. Maybe Instagram, Yelp, Fandango, LinkedIn and Google Maps. The average user has about 65 apps installed, but only uses about 15 apps per week … [Read More...]

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Marketing Automation in Performing Arts

I’m in a new industry, which means I come across different marketing approaches. I always like seeing how these new perspectives translate to the performing arts. My current industry is heavy on lead generation and marketing automation. Skip forward a little to this week, when I came across an interesting post from the TRG Arts folks. The post, “Too Many Tryers to Sustain the Arts,” echoes the Orchestra Churn study I have written about in the past: In our firm’s decade of arts consumer … [Read More...]

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Building a performing arts website on no or close to no budget

While I have developed websites from scratch, when I developed a new website for Austin Lyric Opera, I chose to go with a vendor. I needed the help, the service and the security. After all, my job was marketing director, and not web developer, and the season brochure still needed to get produced and the hall still needed to rescaled and re-priced. Since October 2011, I have been a board member of Chorus Austin. I offered my services to develop a new website. This time, I did not have the … [Read More...]

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