The whole world is watching Vancouver right now. Let’s hope the world also takes some time to check out the Vancouver Opera, which is celebrating its 50th anniversary this year.
When I published the findings from my Orchestras and Social Media Survey, no orchestra had indicated they had dedicated personnel for social media. Just a...
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Staffing social media at the Vancouver Opera
A quick note on marketing course: digital natives, creativity
I started my third course in the Integrated Marketing Certificate program today with Doug Dome’s “Managing Integrated Marketing Communications.” Coincidentally, I went on a field trip to Doug’s company Dome Communications somewhere in 2003 or 2004 when I was studying marketing communications at Columbia...
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Unexpect Yourself’s unexpected backlash
The Philadelphia Orchestra’s new marketing slogan “Unexpect Yourself” has come under fire throughout the media and blogosphere. Karen Heller of the Philadelphia Inquirer blasts the campaign.
Although, I don’t agree that this is “the dumbing down of music that elevates the soul,” the latter part...
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Five lessons arts marketers can learn from Google
When I started writing this, I discovered Google’s Ten Things. You’ll see some of it in the following post.
Data
Google’s business is data. Google’s mission is “to organize the world’s information and make it universally accessible and useful.” But Google doesn’t do that to...
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2010: the year for a technological framework for culture change
The last post referred to Greg Sandow’s list of changes in classical music in the last decade. I took that opportunity to look at a somewhat abstract concept of culture change:
That is exactly why we need to get rid of the product-driven culture of...
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New Year’s resolution: organizational culture and change
Greg Sandow recently composed a list of the top ten changes in classical music in the past decade. It’s an interesting, albeit incomplete, list with plenty of agreeable and perhaps some disagreeable items. What stuck out for me was item number three: a new...
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Orchestra Survey: Monitoring and Measuring
None of the orchestras indicated they have implemented or established metrics for measuring social media activities. However, the majority of the orchestras (73%) recognized the need to measure social media activities and the remaining 27% were currently planning metrics for measuring social media.
This is...
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Orchestra Survey: Activities, Engagement and Goals
The survey demonstrates a high participation rate among orchestras in the different social media tools. All orchestras in the survey are on Facebook and 80% of the orchestras have a Twitter account. But this just shows that orchestras have set up a presence, not...
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Orchestra Survey: Budgets, Responsibilities and Time
This is the first post in a series to provide a more in-depth look at the orchestras and social media survey findings. I made the full report available yesterday, to give people the opportunity to take a complete look at the findings in hopes...
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