One of the key elements of social media is “the community.” Without a community, there wouldn’t be a social in social media. But what exactly is this community? In my post on a fictional online community manager position on the Orchestra Revolution blog, Jean Shirk, public relations manager at the San Francisco Symphony, posed...
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There was a minor storm in the classical music blogosphere in the last two weeks or so. What started it was Heather Mac Donald’s article Classical Music’s New Golden Age and Greg Sandow’s massive, blunt, multiple post response, which was then again countered by...
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The title of this blog post is of course a wildly inaccurate claim. How did I get to the number? In my small-scale “free agent” crowdfunding experiment for the Nashville Symphony Orchestra, I ended up with $235 from 1,000 followers by the deadline. That...
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We have a little less than a week to go for my little crowdfunding experiment #floodofsupport. I have been learning some good lessons already, which–beside doing a good deed–was the point. Right now, unfortunately, I’m still ways away from the $1,000 goal. The project...
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I just returned from San Francisco, where I presented in a seminar on social media at the annual conference of the Association of California Symphony Orchestras. I was invited by seminar moderator Oliver Theil, public relations director at the San Francisco Symphony Orchestra. My...
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We all know that Nashville got hit with a terrible flood a few months ago. This terrible flood didn’t spare the Nashville Symphony Orchestra (NSO). The orchestra’s damages were approximately $42 million and after insurance and support from FEMA, the remaining financial gap could...
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I’ve been an avid fan of Beth Kanter’s blog for the past few years. It might come as no surprise that I pre-ordered her, and co-author Allison Fine’s, book The Networked Nonprofit. And if you’re a reader of their blogs, it might also come...
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