An early look at nonprofit social networking site Jumo

Many technologically savvy nonprofits and nonprofit social media marketers have been anticipating the launch of Jumo, a social networking site for nonprofits and causes. Yesterday, the Beta version officially launched. The project was started by Chris Hughes, one of the Facebook founders and the chief digital organizer for Obama’s presidential campaign. This fact, and the […]

Where Gladwell goes wrong: substitution vs. integration

Malcolm Gladwell takes social media activism to task in a new article in the New Yorker. In “Small Change: Why the revolution will not be tweeted,” Gladwell argues that the weak personal ties in social media, as opposed to strong ties in real world settings, and a Wikipedia-like network of supporters, as opposed to a […]

A Twitter follower is worth $0.24

The title of this blog post is of course a wildly inaccurate claim. How did I get to the number? In my small-scale “free agent” crowdfunding experiment for the Nashville Symphony Orchestra, I ended up with $235 from 1,000 followers by the deadline. That translates to $0.24 per follower. The goal was $1,000, or one […]

1,000 followers on Twitter: from slacktivism to activism (#floodofsupport)

We all know that Nashville got hit with a terrible flood a few months ago. This terrible flood didn’t spare the Nashville Symphony Orchestra (NSO). The orchestra’s damages were approximately $42 million and after insurance and support from FEMA, the remaining financial gap could be as much as $10 million. A flood is no fun. […]