Last Friday, I introduced you to the Orchestras and Social Media Survey. Today, the full report is available for download.
In short, the survey found that social media activities, familiarity and usage seem to be widespread among orchestras. Managers find social media important and organizations are generally enthusiastic. However, the efforts are far from organized and strategic. It seems many orchestras are dipping their feet in the social media pool, but do not have the policies, budgets, and metrics in place to effectively use the tools at their disposal, even if they do recognize the need for checks and balances.
The rest of this week will be dedicated to in-depth follow up posts about the different findings, and I will pose some discussion questions. I encourage you to contribute.