Arts in crisis. Audiences graying. Are you sick of the old excuses? It's time for a new mindset. It's time for new rules. Marketing the arts is not an art. Marketing the arts is substance conversion, over style. Today’s arts marketing is decisively not … [Read More...]
Armed with a unique background of experience in arts marketing, web development and web analytics, I specialize in developing sites for smaller and mid-sized arts organizations. I have been building websites for 15 years and marketing the arts for nearly a decade No … [Read More...]
Data collection, measurement and analysis are of the utmost importance for any marketer. Arts organizations across the country are dealing with budget cutbacks, so it becomes increasingly important to put your marketing dollars where the results are, in the most effective … [Read More...]
Featured Web Development Projects
Chorus Austin
More than double online sales with a complete, integrated ticketing solution and a focus on conversions. As a member of the board, developed a new website with limited financial resources. The objectives: driving online ticket sales, manageable member communication, highly customizable and easy … [Read More...]
Austin Lyric Opera
Increased online single ticket sales from 28% to 55% of total single ticket sales while delivering a greater ability to analyze patron behaviors, track conversions and account for advertising spending. As marketing director for the Austin Lyric Opera, managed a data-driven integrated marketing … [Read More...]
ATXclassical
Classical music is thriving in Austin and we have a lot to show off. ATXclassical was launched to do just that. The site was designed to offer people looking for classical music activities a clear and easy-to-navigate choice. Browse by date and by categories, the site makes finding that perfect … [Read More...]
Armstrong Community Music School
Foolproof online class registration and practical content management for a streamlined business operation. Developed a staff-sustained website with limited financial resources. Objectives included clear navigation and information flow for patrons, easily manageable site functionality for school … [Read More...]
