About

I'm not a guru, maven or ninja. I'm a digital native and an analytical arts marketer with more than a decade of experience strategically managing campaigns—on and offline—in a rapidly changing media environment. Find out more...

ATX Arts Marketing

Arts in crisis. Audiences graying. Are you sick of the old excuses? It's time for a new mindset. It's time for new rules. Marketing the arts is not an art. Marketing the arts is substance conversion, over style Learn more...

Specialties

  • Integrated digital marketing
  • Arts marketing on a budget
  • Social media for arts organizations
  • WordPress site development
  • Using Google Analytics to improve your marketing

Featured Web Development Projects

chorus_screenshot1

Chorus Austin

More than double online sales with a complete, integrated ticketing solution and a focus on conversions. As a member of the board, developed a new website with limited financial resources. The objectives: driving online ticket sales, manageable member communication, highly customizable and easy … [Read More...]

alo_screenshot1

Austin Lyric Opera

Increased online single ticket sales from 28% to 55% of total single ticket sales while delivering a greater ability to analyze patron behaviors, track conversions and account for advertising spending. As marketing director for the Austin Lyric Opera, managed a data-driven integrated marketing … [Read More...]

atxclassical_screenshot1

ATXclassical

Classical music is thriving in Austin and we have a lot to show off. ATXclassical was launched to do just that. The site was designed to offer people looking for classical music activities a clear and easy-to-navigate choice. Browse by date and by categories, the site makes finding that perfect … [Read More...]

acms_screenshot6

Armstrong Community Music School

Foolproof online class registration and practical content management for a streamlined business operation. Developed a staff-sustained website with limited financial resources. Objectives included clear navigation and information flow for patrons, easily manageable site functionality for school … [Read More...]